Gender Role Lesson Plan
Lesson Theme: Gender Roles in Advertising
Grade level: 11th Grade
Time: 3 Block Periods (90 mins a piece)
Grade level: 11th Grade
Time: 3 Block Periods (90 mins a piece)
Lesson Overview
In this lesson students will be learning how to identify the different gender roles that can be advertised in today’s society. They will be able to show that they understand the different types of gender roles that can be portrayed in the ads. The students will be appropriating an ad of their choice in what every why they decide to. The students will understand what appropriation is in art as well as the correct way to appropriate a given image.
Teacher Exemplar
Visual Culture
This lesson can connect to many things that go on in today's society. Gender Roles have always been a big issue all around the world. The use of Gender Roles in advertisements are a hot topic because of the content agencies tend to use. Students will be connecting with how society uses gender roles in advertisements. Using ads in our culture is very important because that is how we sell certain products so they are very important to understand the methods and strategies they use to sell product.
South Carolina Art Standards
MAHS3-1.1 Identify the specific skills, knowledge, and abilities necessary for
creating media artwork.
MAHS3-1.2 Use a variety of media technologies, techniques, and processes to
communicate ideas.
MAHS3-1.3 Demonstrate an understanding of and respect for the accepted
procedures regarding the responsible care of media arts equipment
and materials.
MAHS2-5.1 Describe ways that information from past and present culture has
influenced the evolution of the media arts.
MAHS2-5.2 Describe ways in which media artwork portrays the people and
cultures of the world.
MAHS2-5.3 Analyze and describe characteristics of the media arts that exist across
time and among diverse cultural and ethnic groups.
creating media artwork.
MAHS3-1.2 Use a variety of media technologies, techniques, and processes to
communicate ideas.
MAHS3-1.3 Demonstrate an understanding of and respect for the accepted
procedures regarding the responsible care of media arts equipment
and materials.
MAHS2-5.1 Describe ways that information from past and present culture has
influenced the evolution of the media arts.
MAHS2-5.2 Describe ways in which media artwork portrays the people and
cultures of the world.
MAHS2-5.3 Analyze and describe characteristics of the media arts that exist across
time and among diverse cultural and ethnic groups.
Objectives
- Students will be able to identify the different gender roles used in advertisement from the past and present.
- Students will be able to identify what appropriation is and how it is used.
- Students will create a new ad that has new text that deals with a specific gender role used.
- Students will end up with a final product that has all components of a appropriated ad.
- Students will make sure you will be able to discuss the different steps you made to recreate the advertisement you chose.
Vocabulary
Gender Roles: the public image of being male or female that a person presents to others.
Advertising: the act or practice of calling public attention to one's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.
Appropriation: in art is the use of pre-existing objects or images with little or no transformation applied to them.
Magazine: a publication that is issued periodically, usually bound in a paper cover, and typically contains essays, stories, poems, etc., by many writers, and often photographs and drawings, frequently specializing in a particular subject or area, as hobbies, news, or sports.
Layering: to form or arrange in layers.
Context: the parts of a written or spoken statement that precede or follow a specific word or passage, usually influencing its meaning or effect.
Content: substantive information or creative material viewed in contrast to its actual or potential manner of presentation.
Advertising: the act or practice of calling public attention to one's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.
Appropriation: in art is the use of pre-existing objects or images with little or no transformation applied to them.
Magazine: a publication that is issued periodically, usually bound in a paper cover, and typically contains essays, stories, poems, etc., by many writers, and often photographs and drawings, frequently specializing in a particular subject or area, as hobbies, news, or sports.
Layering: to form or arrange in layers.
Context: the parts of a written or spoken statement that precede or follow a specific word or passage, usually influencing its meaning or effect.
Content: substantive information or creative material viewed in contrast to its actual or potential manner of presentation.
Artist Information
Some of the artist that I chose to link to this lesson are:
Hank Willis Thomas
Barbara Kruger
Jenny Holzer
Glenn Ligon
Yasumasa Morimura
All these artist tie into what the students will be doing in this lesson with using appropriation and focusing on the use of text.
(Click on each artist to be linked to the page that discusses the artist and how they connect to the lesson)
Hank Willis Thomas
Barbara Kruger
Jenny Holzer
Glenn Ligon
Yasumasa Morimura
All these artist tie into what the students will be doing in this lesson with using appropriation and focusing on the use of text.
(Click on each artist to be linked to the page that discusses the artist and how they connect to the lesson)
Image Descriptions
Question Strategies
How do the ads from the past contrast or compare to the images used today?
How is this artist appropriating these images?
How would you describe content in this image?
How would you explain the meaning of this image using the information discussed so far?
What else could possible change within the image to change the meaning?
What do you know about the history of the technique artist is using in his work?
How does the image make you feel?
What other images or works of art make you feel the same way as this one?
Have you seen any images like this anywhere else?
How is this artist appropriating these images?
How would you describe content in this image?
How would you explain the meaning of this image using the information discussed so far?
What else could possible change within the image to change the meaning?
What do you know about the history of the technique artist is using in his work?
How does the image make you feel?
What other images or works of art make you feel the same way as this one?
Have you seen any images like this anywhere else?
Procedures
Talk with class about how gender roles affect advertisements
Compare and contrast different gender stricken ads from the past to present
Show students an example of what they will be producing on the computer using photoshop and illustrator
Students will then chose the ad they would like to us either from the past or present
I will demonstrate how students will rasterize and transform there ads they choose to a smart object
I will open the floor to students so they can ask questions if needed to help with their images
After students have transformed the image they selected they can then edit the image in anyway they choose
While students work I will discuss how I want them to incorporate text in their ad
I will discuss how they will be able to chose words that describe the image they chose to use
Students will then edit their images making sure they appropriate their images so that it will be different then the original
I will demonstrate to students how to save file to photoshop and add to desktop
Students will then save their work to photoshop so they can open In illustrator to add text
I will demonstrate to students how to add text to their images either overtop or incorporating them in the image
Students will then start applying text to the ad they chose to work with
Student will then have class time to tweet and finalize their images including the text they chose to use
After students completing their advertisements they change we will then have a critique on each students artwork
Students will be able to discuss why they chose the ad and how they recreated the ad
Compare and contrast different gender stricken ads from the past to present
Show students an example of what they will be producing on the computer using photoshop and illustrator
Students will then chose the ad they would like to us either from the past or present
I will demonstrate how students will rasterize and transform there ads they choose to a smart object
I will open the floor to students so they can ask questions if needed to help with their images
After students have transformed the image they selected they can then edit the image in anyway they choose
While students work I will discuss how I want them to incorporate text in their ad
I will discuss how they will be able to chose words that describe the image they chose to use
Students will then edit their images making sure they appropriate their images so that it will be different then the original
I will demonstrate to students how to save file to photoshop and add to desktop
Students will then save their work to photoshop so they can open In illustrator to add text
I will demonstrate to students how to add text to their images either overtop or incorporating them in the image
Students will then start applying text to the ad they chose to work with
Student will then have class time to tweet and finalize their images including the text they chose to use
After students completing their advertisements they change we will then have a critique on each students artwork
Students will be able to discuss why they chose the ad and how they recreated the ad
Materials
Mac Computer (SUPERVISION REQUIRED:make sure students handle with care)
Adobe Illustrator
Photoshop
Adobe Illustrator
Photoshop
Evaluations
- Your advertisement is representative of either the past or present ads.
- Your advertisement shows the idea of gender roles.
- You successfully appropriated your image making sure you have change the original image.
- You are able to identify the gender specific role used in the ad.
- You properly identified the correct words that deal with what is going on with ad.
- You are able to discuss ways that your new approach to the ad will help identify specific gender roles.
Resources
- http://www.arthistoryarchive.com/arthistory/feminist/Barbara-Kruger.html
- http://projects.jennyholzer.com/projections
- http://hankwillisthomas.com/2008/Unbranded/7/caption/
- http://www.luhringaugustine.com/artists/glenn-ligon/
- www.luhringaugustine.com/artists/yasumasa-morimura/#
- http://dictionary.reference.com/